Mangofina Brochure Design
Mangofina is a company that exports locally sourced, premium mangoes all over the world. The brief was to design a text-heavy information brochure for Mangofina. The challenge was to make the content look interesting and fun inspite of it being too text-heavy. The outcome is a fun and lively bi-fold brochure.
Client: Mangofina
Role: Worked on this project entirely - Brand Identity Design, Content Design, Graphic Design
Tools: Adobe InDesign,
Adobe Photoshop
Duration: 3 days
The Process
Organizing the Content
I started with organizing the content (provided by the client) by working on its chronological order. Starting with the company’s qualities, the brochure leads the reader to Mangofina’s orchards and fruit specifications and packaging and finally ends with a short closing paragraph about the company.
Typography
The body font was Din Regular. For the header a serious yet stylish font like Palatino Linotype Regular was chosen to depict the premium quality of the mangoes.
Color Palette
The color palette included different shades of orange, green, and yellow - the different colors of a mango.
Patterns
The patterns have been taken inspiration from the foam covers we find on fruits for protection and have adapted the 2 main colors.
Final Execution
The final design is a bi-fold brochure starting with a compelling visual of a mango tree and taking the reader through the attributes of the company.
Designed @The Magic Beans, Mumbai. 2018.